Today, the Public Sector Consulting team at BDO released its Local Government social media report, Whats-appening in #LocalGov Social Media. The last few years has seen a large uptake in the use of social media by councils and it is now part of the daily workings in many local authorities.
This year we are celebrating some of the senior individuals who have made a significant contribution in the social media space in our brand new Top 20 Social Media Leaders in Local Government feature. It is encouraging to see more senior leaders using social media, especially as our research has shown they have a significant impact on the way their organisations use it too.
However, there is more scope for councils to diversify the social media platforms they are active on in order to increase engagement with their customers and citizens. We have suggested some different platforms that councils should consider using along with some handy tips showing how to get the most out of social media content.
We have heard of social media being used in a number of ways this year. This ranges from Instagram being used to display iconic sites and landmarks to Streetlife being used as a tool for increasing interaction with local citizens.
Social media is stronger than ever amongst councils and they in-turn are more committed than ever to using it.