BDO Local Gov will shortly be launching our annual survey of how local authorities use social media. Back by popular demand, the Local Government Social Media Survey 2014 is celebrating its third year by going global.
This year we’ll be joining forces with our colleagues in New Zealand to find out what our two nations have in common when it comes to using social media, how we differ, and what best practice we can share. And of course we’ll be providing our regular insight into how the social media landscape in the UK is developing.
Our research has shown that there are a striking number of similarities between how the UK and New Zealand use social media. For example, Twitter and Facebook are the most used social media platforms.
However New Zealand has different social challenges. New Zealand has lower unemployment than the UK but higher rates of obesity, a younger median age and a more concentrated urban population. Different challenges could well mean councils treat social media in a different way.
Despite this, we’re confident that our oceanic cousins will have loads of best practice we can learn from. Take Sirocco Kakapo, official Facebook spokesman of the Department for Conservation…and a parrot.
For a bit of background to the BDO Social Media survey, You can find the 2012 and 2013 edition here. Last year we found that 98% of councils are using social media but 71% of organisations still don’t completely understand it. Councils want to measure the benefits of using social media, and think there are benefits, but aren’t really sure how to. The key question is what will we find this year? We can’t wait to find out.
We’ll post details of how to respond to the survey on this blog and on our Twitter feed very soon. We’d love to get your views.