This week the UK has been psyching itself up for the year’s first big snowfall and our collective excitement looks set to be realised: In Wales there is a red level weather warning and the Daily Mail reports that there has been a run on supermarkets. But before we all lock down into hibernation, I thought this might be a good opportunity to look at how councils are communicating the inevitable service disruptions to local communities.
Here at BDO, we are passionate about customer access and with #snow trending on Twitter, this presents a great opportunity for councils to communicate school closures and other changes to service delivery. Many councils including London Borough of Sutton have been using Twitter to inform residents about the snow. They even have their own dedicated gritting Twitter feed which you can follow on @SuttonGrit. However getting the message out is not limited to social media. I’ve already received an email from my former MP Lynne Featherstone advising me to take care over the next few days with a link to self serve grit bins demonstrating more traditional forms of new media are just as effective and gratefully received.
This seems like the perfect opportunity to announce that following BDO’s recent thought leadership on local government and social media we are embarking on an updated piece to examine how social media has evolved, in particular its relationship to new media tools and cost savings.
So over the coming weeks while research gets underway keep an eye out for our hashtag #Litter2Twitter. If you have any stories about how you have used social and new media in your local authority or examples you’ve spotted of best practice, please email me at firstname.lastname@example.org or tweet @bdolocalgov. I’d love to hear from you!
Have a lovely weekend and stay safe in the snow.