Customer access and channel shift are both areas of focus for authorities at the moment, as they seek to take advantage of the rare opportunity to save money and also, in many cases, improve the customer experience. We’ve been thinking today about how authorities can publicise and promote the work they are doing around improving customer access to their residents and staff, as no amount of ICT investment or process improvement will achieve customer access savings without buy-in from these key groups.
We found a few interesting (and some amusing!) examples along the way which are worth sharing:
The caption: “Wake up! Do it online, any time. That’s the message from West Lancashire Borough Council.”
HAMMERSMITH AND FULHAM
The caption “Meryl Streep thanked the Academy for her Best Actress Award earlier this week. Sacha Baron Cohen was not thanked for causing chaos on the red carpet at the Oscars and Adele was cut off in the middle of her Brits thank you speech. And now, in the middle of the awards season, a west London council is thanking its residents for helping to cut council tax by releasing its own non-silent movie”
We’re really keen to find more good examples, so get in touch if you’ve seen any!